Ten sure-fire ways to attract more aligner patients

So, you’ve signed up to Aligner Intelligence, submitted cases, gained knowledge and grown in confidence. But now you need to start more cases.

Here are ten proven strategies to get more people to say ‘yes’ to starting aligner treatment with you.

1. Start with your team

This is an absolute no-brainer. If you have a member of staff who wants to undergo clear aligner treatment, you can use them as an ambassador to promote your skills and services. Many aligner companies even offer staff discounts. All your staff should be fully aware of, and able to talk confidently about, the aligner treatments that you offer. 

2. Harness the power of social media

If you’re not already using social media to promote your services, you should stop reading this and open a practice account immediately. Like it or loathe it, social media is one of the most powerful tools any business has at its disposal. Use your account to showcase your personality, highlight the benefits of aligners, share before & after images and engage with potential patients.

3. Optimise your website for search engines

Improve your website’s visibility by optimising it for relevant keywords related to clear aligners, orthodontic treatment and local search queries. Climbing the organic search rankings can significantly boost your online presence – nearly 40% of people click on the top organic listing.

4. Boost your visibility with Google Ads

While you work on your organic rankings, you can expedite your online visibility by leveraging Google Ads. Bid on relevant keywords to ensure your practice appears at the top of the search results, driving new business through your doors. Make sure you set up conversion tracking to see which keywords are generating new leads.

5. Launch a monthly patient newsletter

Email marketing is a cost-effective way to connect with patients new and old. Add a sign-up form to your website and create a monthly newsletter using an email marketing platform like Mailchimp to share practice news, information about your team and services, special offers and events.

6. Incentivise patient referrals

Start a patient referral program that incentivises existing aligner patients to refer friends and family to your practice. Offer rewards such as discounts on future treatments, complimentary bleaching or gift cards for successful referrals to encourage word-of-mouth marketing.

7. Capture video testimonials

Film short testimonial videos that highlight your patients’ positive experiences with clear aligner treatment, showcasing the outcomes and their satisfaction with the process. Play these videos in your waiting area and share them on your website, social media platforms and in your patient newsletter. This will help to build credibility and inspire others to pursue clear aligner treatment with confidence.

8. Partner with aligner manufacturers

Partner with the aligner manufacturers themselves to host events like open days, lectures to local dentists or product launches demonstrating the latest advancements in clear aligner technology. Offer live in-house demonstrations and exclusive discounts on aligner treatments to attract people to attend.

9. Personalise your consultations

Utilise digital imaging technology, like iTero’s Outcome Simulator, to create interactive treatment simulations allowing prospective patients to see their potential smile transformation with clear aligners. Offer free consultations, in-person or virtual, including smile assessments to engage and convert leads.

10. Engage with your local community

Get involved in local community events or school programmes to raise awareness about dental health and the benefits of clear aligners. Sponsor local sports teams, charity events or youth clubs to increase your visibility, foster goodwill and position your dental practice as a trusted community partner.

As your caseload increases, don’t forget that the Aligner Intelligence specialists are here to support you in diagnosing and planning your cases, allowing you to deliver incredible results every time.

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